|Caring crowd||Shashi launched caring crowd campaign. Shared with CDC and other contacts.|
|How to do the email campaign?||Anish: MailChimp as new platform for emails. Some fee required for >1000 contacts (or something like that).|
|Shashi: Atlanta alumni – main source of fund raisers.|
|Who’s designing?||Anish to take care of formatting, Shashi to take care of the spiel.|
|Target: $1500 in 3 months. Social-media based fund-raising will complement emails and word-of-mouth advertising. And caring crowd has the matching option.|
Abhyuday: What is the fund-raising is through Asha-wide / central team?
Shashi: It’s meant for an Atlanta-based project (Divya Jyoti).
|Abhyuday: Why a particular project is being targeted?|
Shashi/Anusha: Caring crowd required details of the project before the campaign is launched. That’s why it’s a chapter-specific. However, other chapters can help spread the message about it.
Abhyuday: This caring crowd seems similar to WAH campaign.
Shashi: Yes! In fact if we are successful with this caring crowd campaign, this can be a good model for the central team / Asha-wide. Indeed, we should think/plan about its future implementations while the current campaign is going on.
|Anish: Central team is about to start the fund-raiser for Kerala floods. This might affect the caring crowd campaign.|
|Shashi/Anish/Anusha: Though the caring crowd campaign will be launched in early September, for first month we can focus more on the Kerala fund-raiser. Then in 2nd and 3rd months, focus more on the caring crowd.|
|2.||Platforms for effective communications||Why the need?||Because things get lost on WhatsApp message threads. These platforms would help streamline resources and planning.|
|Two options: Slack and Microsoft team. GT students have access to Microsoft team premium versions, however some GT official needs to make someone from Asha an admin. Shashi is going to talk to his department coordinator regarding the same. Slack’s trial version has some limitations on number of messages/files. Shashi going to give a brief tutorial on both these apps (mobile-versions also available). Anish going to give a tutorial on MailChimp and Canva.|
|3.||Meet n' Greet||Marketing||Emails sent to all Asha Atlanta volunteers and runners, and FASET and GradExpo signups. Event announced via Facebook (page and group), Instagram and WhatsApp groups (Volunteer, Social, Running).|
Print flyers (Prasoon) and distribute at the following places:
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